Tip #1: Tweak your print descriptions.
I use the Author Marketing Club description tool to develop my book descriptions for Amazon. The template makes ebook descriptions look great. Don’t just copy and paste your ebook descriptions to your print book descriptions, though. The text will run together into one big block.
Add editorial reviews and more information to your author sales page Author Central. Give the readers more reasons to check you out and revisit those descriptions from time to time to try out fresh ad copy.
Tip #2: Update old books.
I know it’s a pain, but after a new book comes out, go back and reload old books to update your calls to action. I used to give readers too many choices when they were done reading. Now I just send them…
View original post 1,052 more words